Sites like GoFundMe and YouCaring make it easy to allow people to help in a tangible way. Maybe you need to leave a toxic living situation, pay for therapy, or ease your financial stress. In any case, here are some tips that may help you create a successful campaign.
- Don’t be ashamed to set one up yourself but if possible, ask a friend. It can help having someone else’s name on it and someone to assist with the details.
- State who you are, the cliff notes of your situation, and why you need help. Write 3-5 digestible paragraphs. Give enough information for the reader to know you’re legit without overwhelming them. Remember they’re most likely reading it during their busy day.
- If applicable, list how you will use the money. People like to know what they’re contributing towards and it shows you have a plan in place.
- Set a reasonable goal. If you set it too high, it can deter people from feeling their contribution will make a difference. But don’t set it too low, knowing this is likely a one-time opportunity.
- When sharing on Facebook after the first time, create a status without a link to the campaign. State that the link is in the comments and put it there. This helps cut through the Facebook algorithms because comments and likes make it appear in the newsfeed. Also, if the campaign is in the newsfeed too often, people don’t read and tend to scroll by.
- Don’t be discouraged if it takes a while for people to donate or if they’re unable. It’s counter-productive to lash out at your network if it’s not doing well. Many people would love to help but aren’t in a financial position to give. Encourage them to share if they can’t afford to give.
- Use your updates wisely. Don’t update every day or even every other day. Moderate for the long haul. You can create new visibility by posting a photo with the info in the caption. Tag yourself in the photo to increase your odds of it being seen.
- Be sure to thank each person who contributes—even if it’s five dollars. Remember that even if it doesn’t seem like a lot to you, it may be all they can afford.
- Don’t spend the money you receive hastily. Have a smart plan and adhere to it. While people may want to help, if you’re needing to crowdfund repeatedly, they may feel your situation is beyond them.